Knowledge Base

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Glossary
General Website Terms
Design & Layout
Performance

General Website Terms

Domain

A domain is essentially your website’s unique address on the internet, similar to how your home or business has a…
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Hosting

Imagine hosting as your website’s digital home—a safe, secure place where all your website’s content, files, images, videos, and data…
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SSL Certificate

An SSL Certificate—short for Secure Sockets Layer—is an essential security component for your website, providing a secure, encrypted connection between…
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CMS (Content Management System)

Imagine having a simple, intuitive dashboard where you can effortlessly manage, edit, and update your entire website—without having to learn…
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Plugin

Imagine plugins as handy, specialized tools or small apps designed to extend your website’s functionality without you having to write…
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Theme

Think of a theme as the visual heart of your WordPress website. It determines exactly how your site appears to…
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Design & Layout

Responsive Design

Responsive design is a web design approach that ensures your website automatically adjusts its layout, content, and navigation based on…
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UI (User Interface)

User Interface (UI) is how your website looks and how people interact with it—menus, buttons, forms, icons, colors, layouts, and…
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UX (User Experience)

UX (User Experience) is all about how visitors feel when they interact with your website. Is it easy to navigate?…
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Accessibility

Accessibility means making your website usable for everyone, including people with disabilities or limitations that affect how they use the…
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Landing Page

A landing page is a focused, standalone web page designed with a single goal: to convert visitors into leads, customers,…
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Wireframe

A wireframe is a simple visual sketch or layout of a web page that shows the basic structure of its…
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Performance

Page Load Speed

Page load speed refers to how quickly your website's content appears on a visitor’s screen after they click your link…
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Optimization

Optimization is the ongoing process of improving your website’s performance, so it loads faster, functions better, ranks higher in search…
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Caching

Caching is one of the simplest and most powerful ways to make your WordPress website load faster. Imagine this: instead…
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Content Delivery Network (CDN)

A Content Delivery Network, or CDN, is a service that helps your website load faster for visitors no matter where…
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Image Compression

Image compression is the process of reducing the file size of images on your website, without noticeably affecting their visual…
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Lazy Loading

Lazy loading is a smart performance technique that helps your website load faster by doing a straightforward thing: it loads…
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