“Technical SEO” refers to the process of optimizing the infrastructure of a website to enable search engines to crawl and index its pages efficiently. This service involves a comprehensive approach to improving the technical aspects of a website, such as its site speed, mobile responsiveness, URL structure, and internal linking strategy. By addressing these elements, Technical SEO aims to enhance the site’s usability, speed, and overall architecture, contributing significantly to its search engine rankings.
This service is crucial for businesses looking to improve their online visibility and attract more organic traffic, as it lays the foundational groundwork for effective search engine optimization.
As Technical SEO focuses on optimizing a website’s infrastructure for search engine crawling and indexing, there are several areas it typically does not cover:
Content Creation: Technical SEO doesn’t involve the creation of website content like blog posts, articles, or multimedia content. It’s more about enhancing the site’s structure and backend.
Keyword Research and Content Optimization: While closely related to SEO, the process of researching keywords and optimizing content to rank for those terms falls more under the scope of on-page SEO rather than technical SEO.
Backlink Building: Acquiring backlinks from other websites to improve domain authority is a part of off-page SEO. Technical SEO doesn’t deal directly with backlink strategies.
Social Media Marketing: Managing social media profiles and content to drive traffic to the website is not a part of technical SEO.
Paid Advertising: Technical SEO is about organic search performance, not managing pay-per-click (PPC) or other forms of paid online advertising.
Local SEO: While there can be some overlap (like ensuring a site is mobile-friendly), technical SEO typically doesn’t include optimizing for local search results, such as managing Google My Business listings.
Direct User Engagement Strategies: Activities like email marketing campaigns, customer relationship management, and direct user engagement tactics are not a part of technical SEO.
In essence, while technical SEO is a crucial component of overall SEO strategy, it is specifically focused on the technical aspects of a website that affect its visibility in search engines, rather than broader content, social media, or advertising strategies.
