Ad Compliance Integration

Description

Protect Your Ad Investment

Are you worried about losing valuable insights and potential customers due to the upcoming changes in third-party cookie policies? As an SMB owner, you know how crucial it is to maintain a steady flow of data and performance metrics from your advertising efforts. The impending third-party cookie blocking could severely impact your marketing campaigns and data analytics, leading to potential revenue loss and decreased customer engagement. Don’t let regulatory changes and privacy concerns jeopardize your business growth.

Introducing Our Comprehensive Ad Compliance Integration Pack for WordPress Sites

To help you navigate these challenges and stay ahead, we are excited to offer a comprehensive one-shot service designed specifically for your WordPress site. This service includes:

Cookie Management Platform (CMP) Implementation

• CMP Integration: We’ll set up and configure one of the leading CMP solutions on your site.
• Cookie Banner Customization: Ensure your cookie consent banner is user-friendly and aligns with your brand.
• Compliance Settings: Tailor the settings to comply with GDPR, CCPA, and other relevant regulations.

Google Tag Manager Setup

• Consent Management: Integrate your CMP with Google Tag Manager to manage consent preferences seamlessly.
• Tag Configuration: Ensure all your marketing tags comply with consent management, preventing data loss.
• Testing and Verification: Conduct thorough testing to verify that all tags are functioning correctly and respecting user consent.

Why Ad Compliance Integration Matters

With third-party cookies gradually being phased out, it’s more important than ever to prepare your site. Failure to comply could lead to significant advertising inefficiencies and potential legal issues.

Plan of Activities

1. Initial Consultation
   • Understand your specific needs and existing setup.
   • Choose the best CMP solution (we recommend CookieYes or CookieBot, but if you prefer to use another CMP, that’s OK too).
2. CMP Implementation
   • Install and configure the CMP on your WordPress site.
   • Customize the consent banner to fit your brand’s look and feel.
   • Set up compliance settings according to GDPR, CCPA, and other regulations.
3. Google Tag Manager Setup
   • Integrate CMP with Google Tag Manager.
   • Configure tags to respect user consent.
   • Test and verify the setup to ensure everything works seamlessly.
4. Final Review and Handover
   • Provide a report of the implemented changes.
   • Offer a brief training session on managing your new setup.

It’s a small investment to ensure the continued effectiveness of your advertising efforts and compliance with privacy regulations.

Take the proactive step to secure your website’s future today. Let us handle the complexities of cookie management and consent compliance, so you can focus on what you do best – growing your business.

The service price doesn’t include the cost of the SMP subscription (if you opt for a paid version).

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Want to dive into the ‘third-party cookies challenge’? You can find more in our article.